مجوهرات

   Areej Al Noor General Trading LLC, Dubai is a holding company that operates through its subsidiary companies where the major trade activity is that of a specialty retailer, whose merchandise offerings include an extensive selection of retail fashion, jewellery, handbags, leather accessories, fragrances, hair tools, sunglasses, cosmetics and varied specialty products. Through Areej and other subsidiaries, the Company is engaged in product design, manufacturing and retailing activities.

Areejwas founded in 2006 when it opened a kiosk in a key Mall inDubai. Today, more than 52 Areej retail points serve customers across GCC and beyond.

Areej Al Noor; is an innovative specialty retail company which offers a variety of lifestyle merchandise to a diversified customer base. We have an established ability to understand our customers and connect with them on an emotional level. The reason for this success is that our carefully selected and managed brands from across the world are both compelling and distinct.

In the retail brands we design innovative kiosks / stores that resonate with the target audience; offer an eclectic mix of merchandise in which hard and soft goods are cross merchandised; and construct unique product displays that incorporate found objects into creative selling vignettes. The emphasis is on creativity. Our goal is to offer a product assortment and an environment so compelling and distinctive that the customer feels an empathetic connection to the brand and is persuaded to buy.

The Company's key growth strategies are: to selectively expand its channels of distribution in important markets around the world without compromising the long-term value of Areej Al Noor; to increase sales in existing stores by developing new products; to increase its control over product supply and achieve improved profit margins through direct products sourcing and internal manufacturing; to enhance customer awareness through marketing and public relations programs; and to provide customer service that ensures a superior shopping experience.

At AREEJ, we make the everyday easier. We do this by listening to our customers, keeping their best interests in mind, and always working to make interacting with our products an exceptional experience.